Legal notice
REASON FOR NOTICE
This privacy notice (the “Privacy Notice”) contains important information about the personal data that is collected when you visit this Website and other websites of the Company’s brands (collectively, the “Websites”), whether you are a registered user or not, and describes how such data is used. Where applicable, it also explains how the data provided by you or collected during visits to boutiques directly managed by the Company is processed. This notice is supplementary to any other information you may receive in such other circumstances.
This document contains important information about the following:
PROCESSING OF PERSONAL DATA
PERSONAL DATA COLLECTED
PURPOSE OF PROCESSING OF PERSONAL DATA
COMMUNICATION OF PERSONAL DATA
PROTECTION OF THE PRIVACY OF MINORS
STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
RIGHTS OF ACCESS TO PERSONAL DATA - MANAGEMENT OF CHOICES
PRIVACY RIGHTS PROVIDED FOR CALIFORNIA CITIZENS
DATA RETENTION
COOKIE POLICY AND SIMILAR PROCESSES
LINKS, ADVERTISERS, SPONSORS AND ADVERTISING
DATA CONTROLLER, DATA PROTECTION OFFICER: CONTACTS OF COMPANY
UPDATES TO THIS NOTICE - COMMUNICATIONS
ACCEPTANCE
By visiting the Website, using its services or interacting with the Company, its Points of Sale, Boutiques and/or Websites, you confirm that you have read and understood this Privacy Policy and that you accept that the Company collects, uses, stores, transmits and discloses the personal data collected through the Websites, Boutiques and/or Points of Sale in accordance with this Privacy Policy. Unless you are already registered, the Company may ask you to provide your consent (for example, by checking a box), where it deems it appropriate to safeguard your rights or where required by applicable law. If you do not accept the terms of this Privacy Policy, please do not visit this Website, create an account or otherwise use this Website or send it personal data, or provide your consent when such option is offered to you in accordance with applicable law.
1. PROCESSING OF PERSONAL DATA
In this Privacy Policy, the term “Personal Data” is used with reference to any information that allows the Company to identify the user (or a third party whose data the user provides), directly or indirectly, including any information related to the purchase of goods or services, or that the user chooses to communicate to the Company or to share with it, or with third parties, during the use of the Websites or at the Points of Sale. The processing of personal data will take place in accordance with the General Data Protection Regulation (EU) 2016/679 “Reg. (EU) 2016/679” and, where applicable, the legislation of the country in which the data should be collected. The Company reserves the right to carry out further processing of data, where required by law or in the context of criminal or other investigations or proceedings.
2. PERSONAL DATA COLLECTED
2.1 Source of data
The Company collects personal data from you only where you voluntarily provide information, for example:
in the case of Brand Websites that distribute the Company’s products: placing an order through the Website(s) as a “guest”; opening or modifying an account; creating a wish list; entering a contest, sweepstakes or promotion; conducting searches on the Website; contacting the Company by sending a comment or question; subscribing to email newsletters and updates on the latest products and services, boutique openings, events or promotions; or requesting to receive order confirmation, shipping or other notices;
in the case of the Company’s Boutiques and Points of Sale: completing the Company’s customer card, chatting informally during visits to the Company’s Boutiques or Points of Sale, interacting with the Company or purchasing products;
in the case of events: by participating in events, surveys and market research, challenges and other promotions, including online, for example, on mini-sites managed by the Company on third-party social networks such as Facebook;
in the case of the Company's customer service: by requesting assistance, special services or after-sales assistance;
in the case of e-mails, SMS and other electronic messages: by exchanging communications between the Company and the user.
If the user provides the Company with personal data of third parties (for example, family members, other customers or potential customers), the same should and ensure that such third parties are informed and have authorised the use of their data as described in this Privacy Policy.
2.2 Types of data
The Company may collect and use different types of personal data depending on the specific purposes pursued and described below:
personal information, such as name, surname, gender, age/date of birth, country of origin and other personal data that the applicable regulations allow to be collected;
contact information, such as address, email address, telephone number, mobile number, fax number if applicable and other contact information that the applicable regulations allow to be collected;
payment information, such as payment instrument (credit or debit card), if applicable, and passport number, where required for tax reasons or in relation to anti-money laundering legislation;
sales information, such as data, products or services provided, place of purchase, product codes, amount, total of the sale, VAT number, complaints, returns, refunds or other sales information that the applicable regulations allow to be collected;
habits and profiles, such as data regarding purchases (purchase history, including boutiques where the purchase was made, type, quantity and price of products purchased), information on activities and initiatives relating to customer relationship management (date and categories of such actions carried out or to be carried out and their results), purchasing habits and preferences (wish list, favourite product categories, colour, style, other brands purchased, most visited countries, knowledge of the Company's brands, sizes, notes on purchasing habits or special needs of the user - i.e. preferred materials), other information (information on the work performed, education, hobbies and lifestyle) that the applicable regulations allow to be collected; and
information relating to the family, such as marital status, anniversary date, number of children, information on children and other information relating to the family that the applicable regulations allow to be collected.
3. PURPOSE OF THE PROCESSING OF PERSONAL DATA
Depending on the specific circumstances in which the interaction between the user and the Company took place, the personal data may be used for the following purposes.
3.1 For online and in-store sales (by the Boutique or Point of Sale where you make your purchase or by the local website provider, as identified in the Conditions of Sale of the online purchase)
The personal data provided by you or collected at the time of purchase, whether or not made as a registered user, namely basic personal data, contact information, data relating to purchases, tax data, payment details, information relating to sales and any other data strictly necessary for the delivery of the products, will be used to:
manage, administer and process purchases of products, sales and after-sales services, such as administrative activities, accounting, returns, warranties, tax-free refunds, where applicable, fraud prevention and communications with you, including by email, for any problem relating to the management of the order or subsequent requests relating to the order;
comply with obligations imposed by laws, regulations or EU legislation (including anti-money laundering legislation) and make or defend a legal claim.
It is necessary to provide personal data for the aforementioned purposes and refusal would make it impossible to complete the purchase.
Except where otherwise required to comply with applicable local regulations, the processing of data for these purposes, as necessary to fulfill contractual and legal obligations, may be carried out without requesting the user's consent.
3.2 For the specific purposes for which the data were provided voluntarily
The personal data provided by the user or collected when the user requests a specific service (for example, by registering his/her account on the Websites, managing complaints or requesting information), i.e. personal information, contact information and data strictly necessary to follow up on the request, will be used to:
provide the requested services (for example, perform the account registration processes, manage authentication on the Website and the user's accounts, assist him/her and manage any complaints and wish lists and respond to a question or contact request possibly submitted by the user, including through customer service);
manage subscription to the newsletter where the user is not registered.
You must provide your personal data for the above purposes and refusal would make it impossible to complete the request.
where otherwise required to comply with applicable local regulations, the processing of data for such purposes may be carried out without requesting the user's consent, as it is necessary to follow up on the request.
3.3 For customer relationship management (CRM) purposes if the user registers
The personal data provided by the user by filling in the Company's forms or collected during visits to the Boutiques, Points of Sale or Websites or interaction with the Company, namely personal and contact information and data regarding the user's habits and profile and details about his/her family, will be entered into the centralized CRM system to:
offer promotions, discounts and other personalized services and send newsletters, other marketing and commercial communications on products and services and invitations to events on the Company's brands (organized by the Company or its distribution chain), surveys and research, market analysis, invitations to competitions, prize games or promotions and other initiatives for registered users or customers of the Company's brands ("marketing"). The Company may use traditional means of contact (ordinary mail and telephone) and/or digital and automated means (e-mail, SMS, MMS, telephone and other digital channels, such as social media) and may send you such communications based on your profile, if you have provided your consent to profiling (see point 3.3b below);
analyze your contacts with the Company, interests, preferences and purchasing habits, and create individual or aggregate profiles based on them, understand how to provide a better service, also to offer a better sales experience in all Boutiques and all Points of Sale in Italy and abroad (“profiling”). The Company may also use personal data to create groups and carry out statistical and market analyses aimed at identifying products and/or services of interest to customers of its brands and improve its services (including the Websites). The data collected on the Websites will be combined with information possibly obtained by the Company through interactions with the sales staff of the Boutiques and/or Points of Sale. The processing of personal data for profiling is carried out in compliance with the guarantees and parameters established by the law in force.The insertion of data into the CRM system is optional and free of charge (being based on the consent that the user can choose to provide) and can only occur where the personal data are provided for both marketing and profiling purposes referred to in points 3.3a) and b) or only for one of the two. The user can unsubscribe or withdraw his/her consent at any time (see point 8 below). In any case, the refusal to provide personal data for one or both of these CRM purposes does not prevent the user from using the Company's services or making purchases, but the Company will not be able to inform him/her of the marketing initiatives and events described above and will not be able to understand his/her interests and offer him/her a more personalized purchasing experience.
4. COMMUNICATION OF PERSONAL DATA
The Company shares the user's personal data with its affiliated companies, its distributors and affiliates, including those located in other countries, and with other companies that provide services on its behalf (as further detailed below), under its direction or that of third parties. These companies and organizations will only receive the personal data necessary to perform the services and will not be authorized to use them for any other purpose.
4.1 Communication of personal data to data controllers
When you purchase products or use the Company's online sales services, your personal data may be shared by the e-commerce provider of this Website with selected third parties who provide services to the provider, including those who process orders, ship products, process credit or debit card payments and perform anti-fraud checks.
Your personal data may be shared with third parties, including digital platforms (including Meta, Google, and the other managers indicated in the following point 11) to monitor and analyze the activity of the Website and/or allow the measurement of marketing campaigns, on behalf of the Company as data controllers, or to provide (as independent controllers, or joint controllers, of the processing) services in the context of marketing campaigns based on the tracking of user activities (e.g., retargeting). To find out how these companies process your personal data and, if necessary, change your data protection settings, you can consult the privacy section on each digital platform listed in the Cookie Policy section.
Your personal data may also be shared with third parties to host content on the Website, provide technical and organizational services that are functional to the aforementioned purposes, maintain the customer database, provide assistance in sending or managing marketing activities (in addition to the above) and manage emails, market analysis, surveys, competitions, prize initiatives or promotions. These third parties may have access to your personal data or store or process it in order to provide such services, as data controllers, on behalf of the Company in Italy, in the country where the user is located or abroad. The Company's service providers are not authorized to use your personal data for purposes other than providing the contracted services.
The processing of your personal data for CRM purposes will be carried out, according to the instructions provided by the Company, by the associated companies that manage the Company's brands locally in Italy and in other countries or online and by the Company's commercial partners (affiliates and distributors) that manage the Points of Sale or online sales on their websites, as data controllers.
4.2 Dissemination of personal data
Your personal data may need to be shared with companies that handle payments and anti-fraud controls, who operate independently as data controllers, in order to provide you with online sales services.
In the event of asset or corporate transactions (for example, mergers or acquisitions, corporate restructuring or liquidation), customer data will likely be one of the transferred assets and may be shared with legal successors, to the extent permitted by law based on the legitimate interest of the Company. Your personal data will remain subject to the pre-existing privacy policy, unless you decide otherwise.
The Company may also disclose your personal data to third parties (i) where required by EU or Member State law; (ii) in the event of legal proceedings; (iii) in response to a request from law enforcement agencies based on legitimate grounds; or (iv) to protect the rights, privacy, safety or property of the Company. age or the public.
In addition, to the extent permitted by law, the Company may communicate personal data to third parties in the event of complaints relating to the use of the Website, where it deems it necessary to investigate, prevent or take action regarding illegal activities, suspected fraud or in the event that the Company, in its sole discretion, deems that the use of the Website by the user is incompatible with the conditions of the Website itself.
The complete list of designated data controllers and third parties to whom the data is communicated can be obtained using our contacts indicated below (point 13).
5. PROTECTION OF THE PRIVACY OF MINORS
This Website is aimed at a general public, however its services are intended for persons aged 18 or over. The Company does not knowingly request, collect, use and disclose personal data provided by persons aged under 18 online or at the Boutiques and Points of Sale. If the Company becomes aware that it has personally collected data from a minor, it will delete them.
If you are not of the required age, please do not register or proceed with the online purchase and ask an adult (i.e. your parents or guardian) to carry out the necessary procedures.
6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
The processing of personal data collected through the Websites occurs mainly using electronic or web-based means, including web analytics services hosted by servers of selected suppliers of the Company operating both within the European Union (for example, in Germany and Ireland, for online sales transactions on the Websites managed directly by the Company) and outside it (for example, in the United States, for subscription services to the Company's newsletter). In the Boutiques and Points of Sale, the processing of personal data may also be carried out on paper. In both cases, personal data, for CRM purposes, are entered into the centralized and secured database of the Company located in Italy and managed by the CRM Managers and the marketing team in Italy and abroad.
Access to personal data will be permitted only to authorized personnel of the Boutiques, Points of Sale and the local e-commerce supplier (for example, personnel from the digital marketing and IT, retail sales, administration and security departments), based on the actual need to know such information and using multi-level access control tools. Such personnel have undertaken to comply with confidentiality obligations and have been expressly designated as data controllers, as required by applicable law. In particular, where the user has provided his/her consent to the processing of his/her personal data for CRM purposes, the relevant data may be read, modified and updated by the Company's personnel and by those employed at the Boutiques, Points of Sale and/or local e-commerce suppliers (especially by personnel in charge of sales and marketing). The personnel, present in Italy or abroad, have received specific training and are required to comply with confidentiality obligations. The Company may use them to collect, use and disclose data according to its instructions.
If the Company must transfer personal data abroad in order to pursue the purposes set out in this Privacy Policy, even where the legislation on personal data differs from that applicable in the country in which the user is located, the Company will adopt measures to ensure that such communications take place in accordance with European data protection standards or other local standards used in the country in which the data is collected, so that the user's data remains secure and confidential. 7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
The Company has implemented appropriate measures to protect your personal data from accidental loss and from unauthorized access, use, modification and disclosure. For example, when you provide order information, the Company uses SSL (Secure Socket Layer) technology, an encryption tool that ensures the security of information transmitted over the Internet. In managing this Website, we also use password controls, firewall technology and other technological and procedural security measures. Although the Company has implemented the aforementioned security measures for the Website, you should be aware that 100% security cannot be guaranteed. Therefore, you provide your personal data at your own risk and, to the maximum extent permitted by applicable law, the Company will not be liable in any way for their disclosure due to errors, omissions or unauthorized actions of third parties during or after their transmission to the Company. The Company recommends that you (i) periodically update your software to protect data transmission over networks (for example, antivirus software) and check that your electronic communications service provider has adopted suitable means for the security of data transmission over networks (for example, firewalls and spam filters); (ii) keep your username and password to access your account confidential and not disclose them to anyone; and (iii) periodically change your password.
In the unlikely event that the Company believes that the security of your personal data in its possession or under its control has been or may have been compromised, it will inform you of the incident in accordance with the procedures set forth by applicable law, using the methods prescribed therein (by providing the Company with your email address, you agree to receive such communications in electronic format through that email address).
8. RIGHTS OF ACCESS TO PERSONAL DATA - MANAGEMENT OF CHOICES
8.1 User rights
At any time and free of charge, the user may access his/her data, receive his/her electronic personal data in a structured and commonly used machine-readable format and transmit them to another data controller (data portability), as well as have them corrected, updated, modified or deleted (subject to any applicable exceptions). The user may update the data provided to the Company by contacting the Company at the address provided below. Requests for deletion of data are subject to the applicable legal and document retention obligations imposed on the Company.
If you believe that there is a problem with the way in which your personal data is being managed, you will have the right to lodge a complaint with the national data protection authority or any other country in the EU or the European Economic Area.
To exercise these rights, you may submit a request by sending an email to produzione.levipmilano@gmail.com or a letter by regular mail to the address listed below (point 13). When contacting the Company, you must be sure to include your name, email address, postal address and/or telephone number(s) to ensure that the Company can properly handle your request.
8.2 Accuracy - Updating your personal data
In order for the Company to best serve you, you are encouraged to regularly review and update your personal data. If you are registered, you may access and modify your personal data using your user account settings on the Website; otherwise, you may contact the Company (see point 13) to receive assistance in updating your personal data.
8.3 Management of Direct Marketing and Profiling Choices
If you wish to opt out of the use of your data for CRM, marketing and/or profiling purposes, or manage your advertising preferences, you may send a simple request to the Company (see point 13) below or manage your account choices accordingly. The same procedure applies if you wish to withdraw your consent to profiling.
9. CALIFORNIA PRIVACY RIGHTS
Under California Civil Code Section 1798.83, California residents have the right to request from companies with which they have a business relationship certain information regarding the types of personal data that the company shares with third parties that conduct direct marketing activities, as well as to know the identity of the third parties with whom the Company has cshared such information during the immediately preceding calendar year. If you are a California resident and would like a copy of the information provided under that law, you may submit a written request to the Company. We will respond within 30 days of your request.
10. DATA RETENTION
Your personal data will be retained for the duration of the business relationship and for as long as necessary to fulfill the purposes described in this Privacy Policy (for example, if you sign up for a newsletter, for the duration of that subscription, or if you have a user account, until you close it). After that period, your personal data will be retained only to comply with legal and regulatory obligations (for example, for 10 years, in the case of accounting purposes; for the duration of a mandatory retention obligation, in the case of tax purposes; etc.) or to allow the Company to maintain evidence of our respective rights and obligations.
The user's personal data that are processed for CRM purposes (point 3.3) will be retained until the account is closed or until consent to their processing for these purposes is withdrawn. Personal data relating to information on purchases that are processed for profiling and marketing purposes will be retained for a limited period, in line with the term permitted by current law, and, upon expiry of such term, will be permanently deleted or anonymized.
11. COOKIES AND ONLINE TRACKING TOOLS
The Company uses tracking tools that use unique identifiers on the Website to collect and save information (for example through the use of Cookies, i.e. small text files stored on the browser of the device used by the user to visit the Website) or use resources (for example by running a script) on the user's device when the latter interacts with this Website.
If the user has given consent to the use of tracking tools on the Website, choosing his/her preferences as available through banners or in the Cookie Preferences area, the Company may also use personal data, such as the email or postal address or telephone number provided by the user to improve, for example, the measurement of actual conversions of its potential customers on the Websites, through the monitoring of its marketing campaigns, as well as to show the user marketing announcements and content consistent with his/her interests, based on the preferences and consumption habits identified through cookies and/or other tracking tools of media platform managers, including including Meta Platforms Ireland Ltd., Google Ireland Limited, and other operators, including as a result of the analysis they perform on their users based on their interactions. For more information about the cookies and tracking tools that the Company uses, as well as how to enable or disable them, please see the Cookie Policy section.
12. LINKS, ADVERTISERS, SPONSORS AND ADVERTISING
This Website may contain links to various websites owned or controlled by the Company, as well as to third-party websites. Where you choose to provide your personal information on such linked website(s), such information will be subject to the privacy notice and security policies of such linked website(s) - including Websites operated and managed by the Company's approved distributors, except for data collected there by the Company's distributors for CRM purposes where the Company's privacy notice is posted - and not to this Privacy Policy. Because the Company is not responsible for the information submitted to, or collected, used, disclosed or otherwise processed by, third-party websites, you should familiarize yourself with such other privacy policies.
13. DATA CONTROLLER, DATA PROTECTION OFFICER: COMPANY CONTACTS
For the purposes of this Privacy Policy and the data processing described herein, it is specified that the term “Company” refers to Bice srl, VAT number 01993460672, registered office at Viale Colli Aminei 36/a, 80131, Naples, the Company is the data controller (as defined in Reg. (EU) 2016/679) of the data collected at Boutiques, Points of Sale and/or Websites in Italy and abroad for the CRM purposes referred to in points 3.2 and 3.3. The Company has designated its Data Protection Officer, responsible for managing any questions or claims relating to the processing of personal data for CRM purposes, who can be contacted at the following addresses: Via Pietro Giannone 10, 10122 Turin, email: dpo@mmfg.it.
14. UPDATES TO THIS NOTICE - COMMUNICATIONS
The Company, at its sole discretion, reserves the right to change, modify, add or remove portions of this Privacy Policy at any time by posting the revised version on this page of the Website and updating the "Last modified" date indicated below. It is your responsibility to review the Privacy Policy from time to time to take note of any changes made. In some cases, the Company may provide additional communications regarding material changes to this Privacy Policy by posting a notice on the home page of this Website or, in the case of registered users, by sending a notification email or by placing a notice on their account page. By accepting such revised Privacy Policy by clicking the “accept” button in such notification email or in the communication posted on your account page (where required by applicable law), completing a purchase on the Website or in any store after the revised Privacy Policy has been posted, or otherwise using or submitting information to the Website after the revised Privacy Policy has been posted, you agree to such revised Privacy Policy. Following the changes, where required by applicable law, your data will not be processed without your explicit consent.
This privacy notice (the “Privacy Notice”) contains important information about the personal data that is collected when you visit this Website and other websites of the Company’s brands (collectively, the “Websites”), whether you are a registered user or not, and describes how such data is used. Where applicable, it also explains how the data provided by you or collected during visits to boutiques directly managed by the Company is processed. This notice is supplementary to any other information you may receive in such other circumstances.
This document contains important information about the following:
PROCESSING OF PERSONAL DATA
PERSONAL DATA COLLECTED
PURPOSE OF PROCESSING OF PERSONAL DATA
COMMUNICATION OF PERSONAL DATA
PROTECTION OF THE PRIVACY OF MINORS
STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
RIGHTS OF ACCESS TO PERSONAL DATA - MANAGEMENT OF CHOICES
PRIVACY RIGHTS PROVIDED FOR CALIFORNIA CITIZENS
DATA RETENTION
COOKIE POLICY AND SIMILAR PROCESSES
LINKS, ADVERTISERS, SPONSORS AND ADVERTISING
DATA CONTROLLER, DATA PROTECTION OFFICER: CONTACTS OF COMPANY
UPDATES TO THIS NOTICE - COMMUNICATIONS
ACCEPTANCE
By visiting the Website, using its services or interacting with the Company, its Points of Sale, Boutiques and/or Websites, you confirm that you have read and understood this Privacy Policy and that you accept that the Company collects, uses, stores, transmits and discloses the personal data collected through the Websites, Boutiques and/or Points of Sale in accordance with this Privacy Policy. Unless you are already registered, the Company may ask you to provide your consent (for example, by checking a box), where it deems it appropriate to safeguard your rights or where required by applicable law. If you do not accept the terms of this Privacy Policy, please do not visit this Website, create an account or otherwise use this Website or send it personal data, or provide your consent when such option is offered to you in accordance with applicable law.
1. PROCESSING OF PERSONAL DATA
In this Privacy Policy, the term “Personal Data” is used with reference to any information that allows the Company to identify the user (or a third party whose data the user provides), directly or indirectly, including any information related to the purchase of goods or services, or that the user chooses to communicate to the Company or to share with it, or with third parties, during the use of the Websites or at the Points of Sale. The processing of personal data will take place in accordance with the General Data Protection Regulation (EU) 2016/679 “Reg. (EU) 2016/679” and, where applicable, the legislation of the country in which the data should be collected. The Company reserves the right to carry out further processing of data, where required by law or in the context of criminal or other investigations or proceedings.
2. PERSONAL DATA COLLECTED
2.1 Source of data
The Company collects personal data from you only where you voluntarily provide information, for example:
in the case of Brand Websites that distribute the Company’s products: placing an order through the Website(s) as a “guest”; opening or modifying an account; creating a wish list; entering a contest, sweepstakes or promotion; conducting searches on the Website; contacting the Company by sending a comment or question; subscribing to email newsletters and updates on the latest products and services, boutique openings, events or promotions; or requesting to receive order confirmation, shipping or other notices;
in the case of the Company’s Boutiques and Points of Sale: completing the Company’s customer card, chatting informally during visits to the Company’s Boutiques or Points of Sale, interacting with the Company or purchasing products;
in the case of events: by participating in events, surveys and market research, challenges and other promotions, including online, for example, on mini-sites managed by the Company on third-party social networks such as Facebook;
in the case of the Company's customer service: by requesting assistance, special services or after-sales assistance;
in the case of e-mails, SMS and other electronic messages: by exchanging communications between the Company and the user.
If the user provides the Company with personal data of third parties (for example, family members, other customers or potential customers), the same should and ensure that such third parties are informed and have authorised the use of their data as described in this Privacy Policy.
2.2 Types of data
The Company may collect and use different types of personal data depending on the specific purposes pursued and described below:
personal information, such as name, surname, gender, age/date of birth, country of origin and other personal data that the applicable regulations allow to be collected;
contact information, such as address, email address, telephone number, mobile number, fax number if applicable and other contact information that the applicable regulations allow to be collected;
payment information, such as payment instrument (credit or debit card), if applicable, and passport number, where required for tax reasons or in relation to anti-money laundering legislation;
sales information, such as data, products or services provided, place of purchase, product codes, amount, total of the sale, VAT number, complaints, returns, refunds or other sales information that the applicable regulations allow to be collected;
habits and profiles, such as data regarding purchases (purchase history, including boutiques where the purchase was made, type, quantity and price of products purchased), information on activities and initiatives relating to customer relationship management (date and categories of such actions carried out or to be carried out and their results), purchasing habits and preferences (wish list, favourite product categories, colour, style, other brands purchased, most visited countries, knowledge of the Company's brands, sizes, notes on purchasing habits or special needs of the user - i.e. preferred materials), other information (information on the work performed, education, hobbies and lifestyle) that the applicable regulations allow to be collected; and
information relating to the family, such as marital status, anniversary date, number of children, information on children and other information relating to the family that the applicable regulations allow to be collected.
3. PURPOSE OF THE PROCESSING OF PERSONAL DATA
Depending on the specific circumstances in which the interaction between the user and the Company took place, the personal data may be used for the following purposes.
3.1 For online and in-store sales (by the Boutique or Point of Sale where you make your purchase or by the local website provider, as identified in the Conditions of Sale of the online purchase)
The personal data provided by you or collected at the time of purchase, whether or not made as a registered user, namely basic personal data, contact information, data relating to purchases, tax data, payment details, information relating to sales and any other data strictly necessary for the delivery of the products, will be used to:
manage, administer and process purchases of products, sales and after-sales services, such as administrative activities, accounting, returns, warranties, tax-free refunds, where applicable, fraud prevention and communications with you, including by email, for any problem relating to the management of the order or subsequent requests relating to the order;
comply with obligations imposed by laws, regulations or EU legislation (including anti-money laundering legislation) and make or defend a legal claim.
It is necessary to provide personal data for the aforementioned purposes and refusal would make it impossible to complete the purchase.
Except where otherwise required to comply with applicable local regulations, the processing of data for these purposes, as necessary to fulfill contractual and legal obligations, may be carried out without requesting the user's consent.
3.2 For the specific purposes for which the data were provided voluntarily
The personal data provided by the user or collected when the user requests a specific service (for example, by registering his/her account on the Websites, managing complaints or requesting information), i.e. personal information, contact information and data strictly necessary to follow up on the request, will be used to:
provide the requested services (for example, perform the account registration processes, manage authentication on the Website and the user's accounts, assist him/her and manage any complaints and wish lists and respond to a question or contact request possibly submitted by the user, including through customer service);
manage subscription to the newsletter where the user is not registered.
You must provide your personal data for the above purposes and refusal would make it impossible to complete the request.
where otherwise required to comply with applicable local regulations, the processing of data for such purposes may be carried out without requesting the user's consent, as it is necessary to follow up on the request.
3.3 For customer relationship management (CRM) purposes if the user registers
The personal data provided by the user by filling in the Company's forms or collected during visits to the Boutiques, Points of Sale or Websites or interaction with the Company, namely personal and contact information and data regarding the user's habits and profile and details about his/her family, will be entered into the centralized CRM system to:
offer promotions, discounts and other personalized services and send newsletters, other marketing and commercial communications on products and services and invitations to events on the Company's brands (organized by the Company or its distribution chain), surveys and research, market analysis, invitations to competitions, prize games or promotions and other initiatives for registered users or customers of the Company's brands ("marketing"). The Company may use traditional means of contact (ordinary mail and telephone) and/or digital and automated means (e-mail, SMS, MMS, telephone and other digital channels, such as social media) and may send you such communications based on your profile, if you have provided your consent to profiling (see point 3.3b below);
analyze your contacts with the Company, interests, preferences and purchasing habits, and create individual or aggregate profiles based on them, understand how to provide a better service, also to offer a better sales experience in all Boutiques and all Points of Sale in Italy and abroad (“profiling”). The Company may also use personal data to create groups and carry out statistical and market analyses aimed at identifying products and/or services of interest to customers of its brands and improve its services (including the Websites). The data collected on the Websites will be combined with information possibly obtained by the Company through interactions with the sales staff of the Boutiques and/or Points of Sale. The processing of personal data for profiling is carried out in compliance with the guarantees and parameters established by the law in force.The insertion of data into the CRM system is optional and free of charge (being based on the consent that the user can choose to provide) and can only occur where the personal data are provided for both marketing and profiling purposes referred to in points 3.3a) and b) or only for one of the two. The user can unsubscribe or withdraw his/her consent at any time (see point 8 below). In any case, the refusal to provide personal data for one or both of these CRM purposes does not prevent the user from using the Company's services or making purchases, but the Company will not be able to inform him/her of the marketing initiatives and events described above and will not be able to understand his/her interests and offer him/her a more personalized purchasing experience.
4. COMMUNICATION OF PERSONAL DATA
The Company shares the user's personal data with its affiliated companies, its distributors and affiliates, including those located in other countries, and with other companies that provide services on its behalf (as further detailed below), under its direction or that of third parties. These companies and organizations will only receive the personal data necessary to perform the services and will not be authorized to use them for any other purpose.
4.1 Communication of personal data to data controllers
When you purchase products or use the Company's online sales services, your personal data may be shared by the e-commerce provider of this Website with selected third parties who provide services to the provider, including those who process orders, ship products, process credit or debit card payments and perform anti-fraud checks.
Your personal data may be shared with third parties, including digital platforms (including Meta, Google, and the other managers indicated in the following point 11) to monitor and analyze the activity of the Website and/or allow the measurement of marketing campaigns, on behalf of the Company as data controllers, or to provide (as independent controllers, or joint controllers, of the processing) services in the context of marketing campaigns based on the tracking of user activities (e.g., retargeting). To find out how these companies process your personal data and, if necessary, change your data protection settings, you can consult the privacy section on each digital platform listed in the Cookie Policy section.
Your personal data may also be shared with third parties to host content on the Website, provide technical and organizational services that are functional to the aforementioned purposes, maintain the customer database, provide assistance in sending or managing marketing activities (in addition to the above) and manage emails, market analysis, surveys, competitions, prize initiatives or promotions. These third parties may have access to your personal data or store or process it in order to provide such services, as data controllers, on behalf of the Company in Italy, in the country where the user is located or abroad. The Company's service providers are not authorized to use your personal data for purposes other than providing the contracted services.
The processing of your personal data for CRM purposes will be carried out, according to the instructions provided by the Company, by the associated companies that manage the Company's brands locally in Italy and in other countries or online and by the Company's commercial partners (affiliates and distributors) that manage the Points of Sale or online sales on their websites, as data controllers.
4.2 Dissemination of personal data
Your personal data may need to be shared with companies that handle payments and anti-fraud controls, who operate independently as data controllers, in order to provide you with online sales services.
In the event of asset or corporate transactions (for example, mergers or acquisitions, corporate restructuring or liquidation), customer data will likely be one of the transferred assets and may be shared with legal successors, to the extent permitted by law based on the legitimate interest of the Company. Your personal data will remain subject to the pre-existing privacy policy, unless you decide otherwise.
The Company may also disclose your personal data to third parties (i) where required by EU or Member State law; (ii) in the event of legal proceedings; (iii) in response to a request from law enforcement agencies based on legitimate grounds; or (iv) to protect the rights, privacy, safety or property of the Company. age or the public.
In addition, to the extent permitted by law, the Company may communicate personal data to third parties in the event of complaints relating to the use of the Website, where it deems it necessary to investigate, prevent or take action regarding illegal activities, suspected fraud or in the event that the Company, in its sole discretion, deems that the use of the Website by the user is incompatible with the conditions of the Website itself.
The complete list of designated data controllers and third parties to whom the data is communicated can be obtained using our contacts indicated below (point 13).
5. PROTECTION OF THE PRIVACY OF MINORS
This Website is aimed at a general public, however its services are intended for persons aged 18 or over. The Company does not knowingly request, collect, use and disclose personal data provided by persons aged under 18 online or at the Boutiques and Points of Sale. If the Company becomes aware that it has personally collected data from a minor, it will delete them.
If you are not of the required age, please do not register or proceed with the online purchase and ask an adult (i.e. your parents or guardian) to carry out the necessary procedures.
6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
The processing of personal data collected through the Websites occurs mainly using electronic or web-based means, including web analytics services hosted by servers of selected suppliers of the Company operating both within the European Union (for example, in Germany and Ireland, for online sales transactions on the Websites managed directly by the Company) and outside it (for example, in the United States, for subscription services to the Company's newsletter). In the Boutiques and Points of Sale, the processing of personal data may also be carried out on paper. In both cases, personal data, for CRM purposes, are entered into the centralized and secured database of the Company located in Italy and managed by the CRM Managers and the marketing team in Italy and abroad.
Access to personal data will be permitted only to authorized personnel of the Boutiques, Points of Sale and the local e-commerce supplier (for example, personnel from the digital marketing and IT, retail sales, administration and security departments), based on the actual need to know such information and using multi-level access control tools. Such personnel have undertaken to comply with confidentiality obligations and have been expressly designated as data controllers, as required by applicable law. In particular, where the user has provided his/her consent to the processing of his/her personal data for CRM purposes, the relevant data may be read, modified and updated by the Company's personnel and by those employed at the Boutiques, Points of Sale and/or local e-commerce suppliers (especially by personnel in charge of sales and marketing). The personnel, present in Italy or abroad, have received specific training and are required to comply with confidentiality obligations. The Company may use them to collect, use and disclose data according to its instructions.
If the Company must transfer personal data abroad in order to pursue the purposes set out in this Privacy Policy, even where the legislation on personal data differs from that applicable in the country in which the user is located, the Company will adopt measures to ensure that such communications take place in accordance with European data protection standards or other local standards used in the country in which the data is collected, so that the user's data remains secure and confidential. 7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
The Company has implemented appropriate measures to protect your personal data from accidental loss and from unauthorized access, use, modification and disclosure. For example, when you provide order information, the Company uses SSL (Secure Socket Layer) technology, an encryption tool that ensures the security of information transmitted over the Internet. In managing this Website, we also use password controls, firewall technology and other technological and procedural security measures. Although the Company has implemented the aforementioned security measures for the Website, you should be aware that 100% security cannot be guaranteed. Therefore, you provide your personal data at your own risk and, to the maximum extent permitted by applicable law, the Company will not be liable in any way for their disclosure due to errors, omissions or unauthorized actions of third parties during or after their transmission to the Company. The Company recommends that you (i) periodically update your software to protect data transmission over networks (for example, antivirus software) and check that your electronic communications service provider has adopted suitable means for the security of data transmission over networks (for example, firewalls and spam filters); (ii) keep your username and password to access your account confidential and not disclose them to anyone; and (iii) periodically change your password.
In the unlikely event that the Company believes that the security of your personal data in its possession or under its control has been or may have been compromised, it will inform you of the incident in accordance with the procedures set forth by applicable law, using the methods prescribed therein (by providing the Company with your email address, you agree to receive such communications in electronic format through that email address).
8. RIGHTS OF ACCESS TO PERSONAL DATA - MANAGEMENT OF CHOICES
8.1 User rights
At any time and free of charge, the user may access his/her data, receive his/her electronic personal data in a structured and commonly used machine-readable format and transmit them to another data controller (data portability), as well as have them corrected, updated, modified or deleted (subject to any applicable exceptions). The user may update the data provided to the Company by contacting the Company at the address provided below. Requests for deletion of data are subject to the applicable legal and document retention obligations imposed on the Company.
If you believe that there is a problem with the way in which your personal data is being managed, you will have the right to lodge a complaint with the national data protection authority or any other country in the EU or the European Economic Area.
To exercise these rights, you may submit a request by sending an email to produzione.levipmilano@gmail.com or a letter by regular mail to the address listed below (point 13). When contacting the Company, you must be sure to include your name, email address, postal address and/or telephone number(s) to ensure that the Company can properly handle your request.
8.2 Accuracy - Updating your personal data
In order for the Company to best serve you, you are encouraged to regularly review and update your personal data. If you are registered, you may access and modify your personal data using your user account settings on the Website; otherwise, you may contact the Company (see point 13) to receive assistance in updating your personal data.
8.3 Management of Direct Marketing and Profiling Choices
If you wish to opt out of the use of your data for CRM, marketing and/or profiling purposes, or manage your advertising preferences, you may send a simple request to the Company (see point 13) below or manage your account choices accordingly. The same procedure applies if you wish to withdraw your consent to profiling.
9. CALIFORNIA PRIVACY RIGHTS
Under California Civil Code Section 1798.83, California residents have the right to request from companies with which they have a business relationship certain information regarding the types of personal data that the company shares with third parties that conduct direct marketing activities, as well as to know the identity of the third parties with whom the Company has cshared such information during the immediately preceding calendar year. If you are a California resident and would like a copy of the information provided under that law, you may submit a written request to the Company. We will respond within 30 days of your request.
10. DATA RETENTION
Your personal data will be retained for the duration of the business relationship and for as long as necessary to fulfill the purposes described in this Privacy Policy (for example, if you sign up for a newsletter, for the duration of that subscription, or if you have a user account, until you close it). After that period, your personal data will be retained only to comply with legal and regulatory obligations (for example, for 10 years, in the case of accounting purposes; for the duration of a mandatory retention obligation, in the case of tax purposes; etc.) or to allow the Company to maintain evidence of our respective rights and obligations.
The user's personal data that are processed for CRM purposes (point 3.3) will be retained until the account is closed or until consent to their processing for these purposes is withdrawn. Personal data relating to information on purchases that are processed for profiling and marketing purposes will be retained for a limited period, in line with the term permitted by current law, and, upon expiry of such term, will be permanently deleted or anonymized.
11. COOKIES AND ONLINE TRACKING TOOLS
The Company uses tracking tools that use unique identifiers on the Website to collect and save information (for example through the use of Cookies, i.e. small text files stored on the browser of the device used by the user to visit the Website) or use resources (for example by running a script) on the user's device when the latter interacts with this Website.
If the user has given consent to the use of tracking tools on the Website, choosing his/her preferences as available through banners or in the Cookie Preferences area, the Company may also use personal data, such as the email or postal address or telephone number provided by the user to improve, for example, the measurement of actual conversions of its potential customers on the Websites, through the monitoring of its marketing campaigns, as well as to show the user marketing announcements and content consistent with his/her interests, based on the preferences and consumption habits identified through cookies and/or other tracking tools of media platform managers, including including Meta Platforms Ireland Ltd., Google Ireland Limited, and other operators, including as a result of the analysis they perform on their users based on their interactions. For more information about the cookies and tracking tools that the Company uses, as well as how to enable or disable them, please see the Cookie Policy section.
12. LINKS, ADVERTISERS, SPONSORS AND ADVERTISING
This Website may contain links to various websites owned or controlled by the Company, as well as to third-party websites. Where you choose to provide your personal information on such linked website(s), such information will be subject to the privacy notice and security policies of such linked website(s) - including Websites operated and managed by the Company's approved distributors, except for data collected there by the Company's distributors for CRM purposes where the Company's privacy notice is posted - and not to this Privacy Policy. Because the Company is not responsible for the information submitted to, or collected, used, disclosed or otherwise processed by, third-party websites, you should familiarize yourself with such other privacy policies.
13. DATA CONTROLLER, DATA PROTECTION OFFICER: COMPANY CONTACTS
For the purposes of this Privacy Policy and the data processing described herein, it is specified that the term “Company” refers to Bice srl, VAT number 01993460672, registered office at Viale Colli Aminei 36/a, 80131, Naples, the Company is the data controller (as defined in Reg. (EU) 2016/679) of the data collected at Boutiques, Points of Sale and/or Websites in Italy and abroad for the CRM purposes referred to in points 3.2 and 3.3. The Company has designated its Data Protection Officer, responsible for managing any questions or claims relating to the processing of personal data for CRM purposes, who can be contacted at the following addresses: Via Pietro Giannone 10, 10122 Turin, email: dpo@mmfg.it.
14. UPDATES TO THIS NOTICE - COMMUNICATIONS
The Company, at its sole discretion, reserves the right to change, modify, add or remove portions of this Privacy Policy at any time by posting the revised version on this page of the Website and updating the "Last modified" date indicated below. It is your responsibility to review the Privacy Policy from time to time to take note of any changes made. In some cases, the Company may provide additional communications regarding material changes to this Privacy Policy by posting a notice on the home page of this Website or, in the case of registered users, by sending a notification email or by placing a notice on their account page. By accepting such revised Privacy Policy by clicking the “accept” button in such notification email or in the communication posted on your account page (where required by applicable law), completing a purchase on the Website or in any store after the revised Privacy Policy has been posted, or otherwise using or submitting information to the Website after the revised Privacy Policy has been posted, you agree to such revised Privacy Policy. Following the changes, where required by applicable law, your data will not be processed without your explicit consent.